Recipedia Creator Brief — Whop Creator Campaign

01 — Overview

Campaign Overview

Objective

iOS App Installs

Primary KPI

Import First Recipe

Platforms

TikTok · Reels · Shorts

Clip Length

10–30 seconds

Format

9:16 Vertical

Link Placement

Bio Only

App Store Link — iOS Only

Put this in your bio. Your video CTA always sends viewers to your bio to find it.

App Store Link

💡

What is Recipedia?

Recipedia solves a problem every food lover knows: you save recipes on TikTok and Instagram, then never find them again. Copy any recipe link, paste it into Recipedia, and it instantly generates a clean recipe with ingredients, step-by-step instructions, macros, and a grocery list sorted by aisle.

👥

Target Audience

18–34 year olds who heavily use TikTok and Instagram for recipe inspiration — but always forget to cook them. Frustrated by messy bookmarks and hundreds of screenshots. Motivated by saving time, saving money, and feeling in control of their meals.

02 — Choose Your Track

Two Ways to Participate

Higher Approval Rate

UGC Track

For iOS Users

Create original content by filming yourself using the Recipedia app. Record your own screen, add your own voiceover, and show your authentic experience with the product.

Higher approval rate — original content stands out

More authentic and engaging

Your content may be shared with clippers

Requires: iPhone or iPad with iOS

No iOS Needed

Clipping Track

For Everyone

Repurpose existing UGC videos into fresh, unique clips. Add your own hooks, voiceovers, subtitles, and creative edits to make the content your own.

No iOS device required

Access to raw UGC footage library

Focus on editing and creative skills

Requires: Video editing skills

🔄

How the ecosystem works

UGC creators film original content with the Recipedia app. Their raw footage becomes available for clippers to repurpose into new, unique videos with different hooks, edits, and styles. This means more content variety and more reach for everyone.

📱

UGC creators: What you'll do

Download Recipedia on your iPhone, film yourself using the app, record your screen while importing a recipe, and share your authentic reaction. Your content may be shared with clippers for repurposing.

✂️

Clippers: What you'll do

Take existing UGC footage and transform it — new hooks, new voiceovers, new subtitle styles, different music, unique edits. Make every clip feel like it could only have come from you.

03 — Required Content

What Your Video Must Show

⚠️

These 4 steps are mandatory in every single video

Missing any of these means your submission gets sent for a redo or rejected. The import flow is the product — it must be shown clearly.

Show a recipe video on TikTok or Instagram

Pull up a real, appealing recipe video. It should look like something a genuine person wants to save and cook.

Tap Share → Copy Link

Show the share sheet clearly. Tap "Copy Link" visibly enough for viewers to follow the motion themselves.

Open Recipedia, paste the link

Open the app, paste the link. Show the import happening instantly — that moment is the product's core payoff.

Show the imported recipe — ingredients and steps clearly

The big reveal. Show the clean organized recipe: ingredients, step-by-step instructions, optionally the grocery list or macros. Let this breathe — it's the product's best moment.

✅

Accepted video styles

Voiceover over screen recording · Talking to camera + screen recording · Text on screen with music + screen recording. All three work.

🎬

⭐ Pro Move — The Combo Clip

The strongest clips stitch two sources: food B-roll or ASMR footage for the hook, then a screen recording of the import for proof. Denser, more cinematic, and completely original even from shared raw assets.

Formula: Food visual (hook) → Problem text overlay → Screen demo (proof) → Result/value → Bio CTA

04 — Structure

Clip Structure — 30-Second Map

Time	Phase	What to Do
0–2s	🎣 Hook	First frame must be visually striking. First words spark instant curiosity. No black screen, no slow intro, no "hey guys."
2–6s	⚡ Problem	Call out the pain they already feel. Make them nod. "You save a million recipes on TikTok and never go back." Agitate just enough to create urgency for the solution.
6–15s	🎥 Proof	Screen recording: share → copy link → paste into Recipedia → recipe appears instantly. Fast cuts every 1–2 seconds. Show the clean result: ingredients, steps, grocery list.
15–22s	💎 Value	Name what makes Recipedia different — short, punchy, one idea at a time. "Sorted by aisle." "Saves macros automatically." Keep momentum up.
22–30s	🚀 Bio CTA	Hard, direct, specific. Always drive to bio: "Link in my bio to download" or "Download link in bio — iOS only." Never end without a clear directive.

05 — Content Strategy

Content Angles — Pick One, Commit Fully

🔑

One angle per clip. Never mix two angles in one video.

Mixed-angle videos confuse the viewer and confuse the algorithm. Decide your angle before you start — then make every frame serve that one psychological driver.

Angle 1

Financial & Time Savings

Driver: Greed + Scarcity

I stopped spending $400 a month on takeout after I found this app.
Instead of scrolling TikTok for an hour figuring out dinner, I just open this.
This saves me more time grocery shopping than any hack I've tried.

Angle 2

Stop Screenshotting / Bookmarking

Driver: Logic + Frustration Relief

It has come to my attention people are still screenshotting recipes when this exists.
Stop saving recipes in bookmarks you never go back to — do this instead.
If your saved recipes are a mess, this app fixes it instantly.

Angle 3

Cook Better Than Everyone

Driver: Ego + Validation

I bet your partner can't tell this gourmet pasta took 10 minutes and $12.
My daughter saw me screenshotting recipes and laughed because this exists.
Everyone at the dinner party thought I spent hours on this.

Angle 4

Social & Hosting

Driver: Community + Status

How we turned a boring Tuesday into a dinner party our friends still talk about.
My bestie told me about this and my life has genuinely not been the same.
Easiest way to actually cook the recipe your friend sent you.

Angle 5

Sensory & ASMR

Driver: Dopamine + Fixation

No voiceover needed — let the sizzle, crunch, and plating carry it.
Text only: "The recipe that changed my Tuesday nights"
Heavy SFX + fast cuts + app demo at the end. Let the food sell itself.

⚡

Multiply Your Output

One raw asset → record 3–4 different hook voiceovers → that's 3–4 unique clips. Switch angles → another 2–3x. One combo clip can become 6–10 unique posts with minimal extra work.

06 — Creative Direction

Editing Rules

Do This

Cut every 1–2 seconds — no dead frames anywhere
Show the app or food result in the first 1–2 seconds
Big, punchy, readable subtitles on screen always
Layer SFX — sizzle, knife crunch, notification chimes
Trending or atmospheric background audio
Feel like a real user discovery, not an ad
POV text or reaction overlays — make it personal
End with "link in bio" directing to your bio
Subtitles carry the full story even with no sound
Combine 2+ source videos into one new clip

🚫 Never Do This

Start with blank screen, slow intro, or "hey guys"
Use robotic AI voiceover — kills trust instantly
Look like a corporate ad or TV commercial
Long static frames or slow panning shots
Post without a CTA directing to bio at the end
Re-upload another creator's clip
Buy views, use pods, or fake engagement
Post dark, grainy, or low-quality footage
Make claims not shown in the app

07 — Distribution

The Bio Link Rule

App link goes in your bio. Always.

Never put the App Store link in the video caption or comments. The link lives in your bio only. Every CTA in your video drives the viewer to your bio to find it.

This keeps the video organic and native — it's how TikTok and Instagram are designed to convert viewers into clicks for apps.

CTA Lines That Work

"Link in my bio" — shortest, most native-feeling. Say it fast at the end.

"Download link is in my bio — iOS only" — sets expectation, qualifies iOS users.

"Bio link to try it for free" — lowers the barrier for hesitant viewers.

"I dropped the link in my bio if you want to try it" — casual, talking-to-camera style.

"Next time you save a recipe, share it to Recipedia instead — link in bio" — action-specific, highest intent.

📌

Set up your bio before you post

Make sure your bio on that profile already has the Recipedia App Store link active before you post any clip: https://apps.apple.com/app/recipedia-recipe-saver/id6759192988. If the link isn't live when someone taps through, the conversion is lost.

08 — Example Scripts

Scene-by-Scene Script Blueprints

📌

Blueprints, not scripts to copy word-for-word

Use these as starting frameworks. Swap the hook for one from the angles section. Match the wording to your voice. The structure and timing is what matters.

Script 01 · Anti-Bookmark Angle

"Stop Screenshotting" — Combo Clip

0–2sHook

Bold text + VO

"It has come to my attention people are still screenshotting recipes when this exists."

Visual: Fast cut between food B-roll and a chaotic screenshots folder.

2–6sProblem

"You save a million recipes on TikTok and Instagram and never go back because they get buried."

Visual: Sped-up scroll through a messy saved/bookmarks folder.

6–15sProof

Screen recording

"Now whenever I find a recipe I want to make, I hit share → copy link → open Recipedia → paste. Done."

Visual: Screen recording, fast cuts every 1s. Show the clean imported recipe.

15–22sValue

Text overlay + VO

"It saves ingredients, steps, macros — and builds a grocery list organized by aisle."

Visual: Quick swipe through app features. Text bullets popping in.

22–30sBio CTA

Direct CTA

"Next time you want to save a recipe — share it to Recipedia. Download link in my bio."

Visual: App icon close-up, then a beautifully plated result.

Script 02 · Financial Savings Angle

"Stopped Paying $400/Month on Takeout"

0–2sHook

Bold text + food B-roll

"I stopped spending $400 a month on takeout because of this app."

Visual: Money shot of a gorgeous dish. POV text hits before VO finishes.

2–6sProblem

Relatable VO

"I'd save every recipe I found on TikTok, then at 7pm when I was starving I'd just order food because I couldn't find any of them."

Visual: Fast montage — empty fridge, delivery app open, bag arriving.

6–15sProof

Screen recording

"Now I share whatever recipe I find straight to Recipedia. Imports everything — ingredients, steps, and a shopping list by aisle."

Visual: Share → paste → imported recipe → grocery list. One cut per second.

15–22sValue

Text + VO

"Used the meal planner for the week and stopped wasting money on stuff I already had at home."

Visual: Meal plan screen, then a beautifully cooked result.

22–30sBio CTA

Direct CTA

"Try it — link in bio, iOS only."

Visual: App icon on screen, reaction shot. Hard end.

Script 03 · Ego / Flex Angle

"They Think You Spent Hours On This"

0–2sHook

Bold text + plating reveal

"I bet your partner can't tell this gourmet pasta took 10 minutes and $12."

Visual: Slow reveal of a beautifully plated dish. Confident text overlay.

2–6sProblem

Casual VO

"I found this recipe on TikTok but literally couldn't find it again in my bookmarks. Three days of searching."

Visual: Frustrated scroll through an overcrowded saved folder.

6–15sProof

Screen recording

"Now I share it to Recipedia the second I see it. Grabs everything — ingredients, steps, macros. Works for websites and cookbooks too."

Visual: Import flow, then organized cookbook folders.

15–22sValue

Text overlay

"My whole recipe library, actually organized. I cook now."

Visual: Beautiful meal result, or organized folder before/after.

22–30sBio CTA

Direct CTA

"Next time you find a recipe to flex with later — share it to Recipedia. Link in my bio."

Visual: App open, plated dish beside it. Hard end.

09 — Quality Standard

The Unique Output Rule

⚠️ If your clip looks like someone else's — redo it.

All creators in this campaign access the same raw video assets. If your final clip looks and feels like another creator's version, the algorithm detects near-duplicate content and suppresses your video. You get zero views. Your job is to make your clip feel like it could only have come from you.

Change at least 3 of the following every single time:

Hook line (spoken or text)

First frame on screen

Pacing (faster or slower)

Shot sequence / order

Subtitle style + animation

Background music + SFX

CTA wording

Chosen content angle

10 — Copy

Captions & Pinned Comments

📢

Caption rules

Write in lowercase — feels native and human, not like a paid ad. Mirror your hook in the first line. Weave in 1–2 keywords naturally. End with "link in bio" or "bio link (ios)". Never put the App Store URL directly in the caption.

Caption 01 · Anti-Bookmark

"finally deleted the 400 screenshots of recipes i was never going to find again 😭 recipedia imports them from tiktok or insta in literally one tap — ingredients, steps, everything organized. link in bio (ios)"

Caption 02 · Financial Savings

"stopped ordering $30 delivery salads once i started actually using the recipes i saved. this app turns any tiktok recipe into a full grocery list organized by aisle. game changer for meal prep. bio link 👇"

Caption 03 · Social / Easy

"my bestie told me about this and now i actually cook the recipes i save instead of watching them 47 times and never making them lol. paste the link, get the recipe, done. recipedia — ios, link in bio"

📌 Pinned Comment Options (pick one per post)

— "be honest, are your saved recipes a complete disaster right now?"

— "who else has 200 saved recipes and has made exactly 0 of them 🙋‍♀️"

— "drop your most saved recipe type 👇 pizza / pasta / healthy / dessert"

— "if you're still screenshotting recipes in 2026 this is for you"

AI Tool

AI Caption & Comment Generator

⚡

Use with Grok, Gemini, ChatGPT, or Claude

Once your clip is done, copy the prompt below, fill in the [BRACKETS] with your specific details, and paste into any AI tool. Get a fully optimized caption + 3 pinned comment options ready to copy-paste in 30 seconds.

Master Prompt

Caption + Pinned Comment Generator

GrokGeminiChatGPTClaude

recipedia_caption_prompt_v2

You are a top 0.1% TikTok and Instagram growth strategist specializing in UGC content for viral app marketing campaigns. Write a caption and pinned comment for a short-form video promoting Recipedia — an iOS app that lets users copy any recipe link from TikTok or Instagram, paste it into Recipedia, and instantly get a clean organized recipe with ingredients, steps, macros, and a grocery list sorted by aisle. Here are the details of my specific video: - Content angle: [PASTE YOUR ANGLE — e.g. Anti-Bookmark / Financial Savings / Ego / Social / ASMR] - Hook I used: [PASTE YOUR HOOK LINE — e.g. "Stop saving recipes in bookmarks you never go back to"] - Main thing shown in the video: [DESCRIBE — e.g. screen recording of import flow + grocery list feature] - My posting platform: [TikTok / Instagram Reels / YouTube Shorts] - My audience vibe: [e.g. food lovers, meal preppers, busy moms, college students, gym people] Now generate the following, strictly following these rules: CAPTION RULES: - Write entirely in lowercase — feels native and human, not like a sponsored post - Start with a strong first line that mirrors or echoes my hook above - 2–3 sentences max — short, punchy, zero fluff - Naturally weave in at least 2 of these keywords without forcing it: "save recipes" / "recipe saver app" / "tiktok recipes" / "organize recipes" / "grocery list app" / "meal planning app" - End with ONLY "link in bio" or "link in bio (ios)" — NEVER paste the actual URL in the caption - No hashtags in the caption body — add them as a separate block at the end - Add 6–8 relevant hashtags on a new line (mix niche + broad): #recipesaver #mealprep #cookinghacks #tiktokrecipes #recipedia #foodtok #grocerylist #kitchenhacks PINNED COMMENT RULES: - Write 3 different pinned comment options - Each must spark genuine engagement: debate, confession, voting, or shared relatable pain - Keep them short — one punchy sentence each - Must feel like something a real person wrote, not a brand - Option 1: "confession" style — starts with "be honest..." or "who else..." - Option 2: "vote/pick" style — asks viewers to drop their answer in comments - Option 3: "mild challenge or flex" style — challenges the viewer or highlights a gap OUTPUT FORMAT — Return exactly this, no extra commentary: ---CAPTION--- [caption text here] [hashtags here] ---PINNED COMMENT 1 (confession)--- [text] ---PINNED COMMENT 2 (vote/pick)--- [text] ---PINNED COMMENT 3 (challenge/flex)--- [text]

How to Use This Prompt

1
Copy the prompt using the button above and paste into Grok, Gemini, ChatGPT, or Claude.
2
Fill in the 5 brackets with your specific clip details — angle, hook, what you showed, platform, audience vibe.
3
Copy the AI output directly — caption into the video description, best pinned comment pinned right after posting.
4
Re-run for each clip with different bracket values. Never reuse the same caption across multiple posts.

11 — Eligibility

Campaign Rules

✅ Requirements

Minimum 1,000 followers on posting profile
Video: 10 seconds min, 30 seconds max
Organic views only — no ads or boosting
Content must stay live permanently
App link in bio only — not in caption or comments
iOS App Store link only

🚫 Auto-Rejected

Dark, grainy, or low-quality footage
Low-effort spam content
Re-uploads from other creators
Bought views, pods, or fake engagement
Video removed from profile after submission

🔄 Redo Required

No clear Recipedia app result shown
Missing CTA directing to bio at the end
Required app flow steps not included
Clip looks identical to another creator's

💚 Accepted If Imperfect

Raw, authentic, slightly rough around the edges
Strong hook + genuine reaction
Feels completely native to TikTok/Reels
Personal storytelling, not corporate

12 — Submission

How to Submit on Whop

Put the App Store link in your bio

Before anything else, add the Recipedia iOS link to your bio. Confirm it's live and working before you post.

Film and edit your video following this brief

Pick your angle, follow the clip structure, include all 4 required app flow steps, and make your clip feel completely unique to you.

Post organically on TikTok, Reels, or Shorts

No ads, no boosting. Post and let it grow. Do not delete the video after posting — content must stay live permanently.

Submit inside your Whop dashboard

Go to Content Rewards under the Earn tab. Paste your published video link and submit for review.

Track your views and payout

Once approved, your views and earnings are tracked automatically inside the Whop dashboard.

13 — Quality Gate

Pre-Post Checklist

✔️

Run through every box before you post

If you can't check every item, fix it first. One strong clip beats three weak ones every time.